Evaluation Of A Research Methodology - 9423 Words

Chapter 4. Research methodology This chapter describes the research methodology that was chosen and why it was the most suitable for the research propositions. This chapter also covers the data collection and analysis and discusses issues of validity and reliability. 4.1 Research Method Each proposition serves to focus the data collection, determine direction and scope of the study and together the propositions form the foundation for a conceptual structure/framework (Miles Huberman, 1994;.Stake,1995). Zikmund (2003) proposed the use of qualitative research methods when a deeper understanding of the issues is required. Given that the factors contributing to each of the three acquisitions were unique, a standard questionnaire or†¦show more content†¦4.3 Sample Size and Nature 4.3.1 Sampling Method The sample was selected using non-probability sampling techniques. These techniques are deemed to be appropriate when deciding to use qualitative data where the population is not known (Saunders Lewis, 2012). Purposive sampling and snowballing techniques were used. Purposive sampling techniques allowed the researcher to select companies acquired and individuals from the population that are best placed to understand the research problem and meet the research objectives (Saunders Lewis, 2012). The objective was to interview Presidents, CFO’s, Executive Directors, Integration Directors, Human Resources Directors, Stockbrokers and Consultant Advisors and other senior managers within the organisation who had a major role in a merger or acquisition, either as a Target or an Acquirer 4.3.2 Sample Size From